About Us

LJF LIMITED is a Hong Kong-based women’s fashion boutique located in the heart of Mongkok. We specialize in trendy, high-quality ready-to-wear pieces designed for the modern woman. Whether you're dressing for work or the weekend, our collections combine fashion-forward design with everyday comfort.

At LJF, we believe fashion is more than just what you wear — it’s how you feel. Every piece we offer is crafted to help you express confidence, beauty, and individuality.

Our Core Values

Customer First – Listening, improving, and delivering value

Original Design – Creating pieces with personality and story

Quality Driven – Carefully sourced fabrics, meticulous tailoring

Sustainable Fashion – Reducing waste, respecting the planet